Bulls of the Week
They won’t start playing until the fall of 2021, but the Seattle Kraken are already making waves and creating a buzz as the club assembles the building blocks to the NHL’s 32nd franchise and the arena it will be playing in.
Seattle’s US$650-million expansion team unveiled its brand mark in a virtual announcement and video reveal Thursday. Inspired by the mythical sea monster, the name, logo and colours were unveiled just three weeks after Amazon bought the naming rights to Climate Pledge Arena, the US$930-million reconstruction of Key Arena that will create the first “net zero carbon certified arena” in the world.
Backed by an arena naming rights deal thought to be worth north of $20 million per year, the Kraken will be right at home playing on what is being billed as the “greenest ice in the NHL,” made from recaptured rain water.
A front office led by widely-respected sport business operations guru Tod Leiweke has scored a huge goal in the early days of their franchise.